Print: 95.5FM – what's really going on with the israeli election, as depicted by Y&R. Obama listens in, and so does Ahmadinejad. Though not really, really, we all know that, but the point is made with simple visuals. Plus you know, Obama and a boombox, Ahmadinejad in a bath is irreverent enough to stick out. If not downright wrong, as they saddled the POTUS with a "ghettoblaster".
For the up coming election in israel we came up with a campaign for 95.5 fm reshet bet, the biggest radio stations in Israel that focuses on news and current events.
The Client: Shapam – 95.5FM
Advertising Agency: Y&R Israel
Chief Creative Officer: Benni Bronski
Creative Director: Dror Nachumi
Art Director: Shay Israel
Copywriter: Oz Frenkel, Oren Ben-Naim
Executive Client Director: Tal Fishbain
Account Supervisor: Adi Sharon
Account Manager: Ortal Dudu
Planing: Ilil Yahav
Producer: Shira Robas & lirona spivak
Producer: Lirona Spivak
Image processing: Boaz Rosemberg