Print: 95.5FM – what's really going on with the israeli election, as depicted by Y&R. Obama listens in, and so does Ahmadinejad. Though not really, really, we all know that, but the point is made with simple visuals. Plus you know, Obama and a boombox, Ahmadinejad in a bath is irreverent enough to stick out. If not downright wrong, as they saddled the POTUS with a "ghettoblaster".

For the up coming election in israel we came up with a campaign for 95.5 fm reshet bet, the biggest radio stations in Israel that focuses on news and current events.

The Client: Shapam – 95.5FM Media: print Advertising Agency: Y&R Israel Chief Creative Officer: Benni Bronski Creative Director: Dror Nachumi Art Director: Shay Israel Copywriter: Oz Frenkel, Oren Ben-Naim Executive Client Director: Tal Fishbain Account Supervisor: Adi Sharon Account Manager: Ortal Dudu Planing: Ilil Yahav Producer: Shira Robas & lirona spivak Producer: Lirona Spivak Image processing: Boaz Rosemberg

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • kidsleepy's picture

    those are some really jenky retouching jobs.

    Jan 05, 2013