DraftFCB were shocked by the alarming fact that each year an average of 100 children are killed by motorists in urban areas and decided to create an ad on that topic as a reminder about the importance of safe driving. This ad which appeared in Top Gear shows a typical scene of a child playing with chalk but places him on a residential city street creating his own CSI-style white body outline as a stark reminder that motorists should observe the speed limit and slow down in these areas.

Advertising Agency: Draftfcb, Amsterdam, The Netherlands Creative Director: Peter Kusters Art Director: Wouter Kampman Copywriter: Marcel Haasdijk Photographer: Roel Nederveen

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • purplesimon's picture

    Well, if kids will play in the road with chalk, they can expect to be knocked over!


    Jan 09, 2013
  • Dabitch's picture

    Don't come here with your LOGIC man.

    Jan 09, 2013

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