New Yorker notices the girlfriend has just arrived outside in a cab, and the tired old scenario of "my place is a mess" plays out with a twist. His place really isn't that much of a mess, in fact it's awesomely large and bright for any city, and the dude himself happens to have the FAB.com Midas touch. Yep. Everything he touches turns into a Fab design item. Girlfriend is impressed. I wonder if the potential new Fab customers will be, when they find that the site itself features the opposite of instant new designer gear gratification, as most items take 4-6 weeks of shipping. Yes. I said weeks. By that time designer-dude will have a new girlfriend. .... And Fab.com might possibly have to get a new ad, as more customers notice how unlike this scenario shopping on Fab.com is...

AD agency: Arnold Wordwide Creatives: Jolene Delisle, Jesse Packer Chief Creative Officer: Aaron Griffiths Broadcast Producers: Ken Kitch, Adam Perloff Account Management: Becky Mercer Business Affairs: Ann Marie Turbitt, Paula Cassi Director: Patrick Hughes Production Company: Rattling Stick Line Producer: Jeff Shupe Executive Producer: Jennifer Barrons Head of Production: Joe Biggins Editorial: Whitehouse Post Editor: Crandall Miller Assistant Editor: Tim Quackenbush Producer Marcia Wigley Executive Producer Lauren Hertzberg Visual Effects: Absolute VFX Supervisor: Nathan Kane VFX Producer: Melissa Stephano