Saatchi&Saatchi New York bring out the violins for Duracell, as they tell the life story of San Francisco 49ers All-Pro linebacker, Patrick Willis. He might not have been running toward something, rather from something - from that he learned to trust his inner power.

Props for the young actor playing school-boy Patrick Willis, that defiant stare shows some acting chops.

Agency: Saatchi & Saatchi, New York Chief Creative Officer: Con Williamson Creative Directors: Justin Ebert, Alex Lea, Peter Smith Art Director: Nate Ripp Agency Producer: Peter Feldman Production Company: Über Content Director: Eliot Rausch Executive Producer: Preston Lee, Phyllis Koenig, Steve Wi Director of Photography: Ed David Editorial: Rock, Paper, Scissors Composer: Adam Taylor Account Mark Rolland, SVP, Regional Account Director Caitlin Reynolds, VP Management Supervisor Jamie Daigle, Account Executive ER Agency - Citizen Paine Media Planning - SMG

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • MikeCjr's picture
    MikeCjr (not verified)

    Any info on the theme/background music used? What a great ad!

    Jan 12, 2013