Land O’Lakes’ new “Mom Wins” spot by Campbell Mithun serves up a dinner victory for moms as it kicks off a national advertising effort to launch the Sauté Express® Sauté Starter product to consumers. The spot celebrates the “one step, no prep” ease of making quick and delicious meals – courtesy of the sauté starter with butter, olive oil, herbs and spices – along with a mom’s other daily victories in a busy household.
“A team effort brought this campaign to life,” said Heath Rudduck, chief creative officer at Campbell Mithun. “And at the center of it is the busy mom who can command a hectic but wonderfully rewarding family life. We agency partners worked together, lock step with the client, to develop a campaign that introduces the product directly to this busy mom -- with the relaxed and real feel of a modern family household.”
The advertising campaign will run on national television and as digital banners from mid-January to mid-April 2013. The product began appearing in dairy aisles in October 2012 and was named in December 2012 among DairyFoods top ten “Best New Dairy Products of 2012.”
“Mom Wins” Agency Credits
Chief creative officer: Heath Rudduck
ACD/Copywriter: Peggy Arnson
Art director: Wendy Hansen
Creative technologist: Ryan Payne
Executive producer / producer: Donna Gary
“Mom Wins” Production Credits
Production studio: Washington Square Films
Director: Michael McCourt
Edit studio: Campbell Mithun
Editor: Brian Slater
Post production house: Volt Studios
Music house: Adelphoi Music
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Land o' lakes must have a time machine as this ad seems to be stuck in the seventies household roles.
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PermalinkThat's middle america for you.
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