Like the novel "E" by Matt Beaumont this fictional book is set in the advertising business, but "Truth in advertising" also deals with some serious issues.

Finbar Dolan is lost and lonely, had feet so cold he called off a wedding, and now has to call off his vacation to write and edit a super bowl spot about diapers in record time. Then things get worse. His once abusive father falls ill, his siblings do not intend to visit, and just what in the hell is Finbar really doing with his life? Shilling diapers!

This is not the trailer for the book.

Truth in advertising

This is the trailer for the book. It's three minutes too long.

Image of Truth in Advertising: A Novel
Author: John Kenney
Publisher: Touchstone (2013)
Binding: Hardcover, 320 pages

Ad Books

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (7)

  • peculiarblend's picture
    peculiarblend (not verified)

    This is quite thrilling not only for Ad agency slaves but others as well. I am looking forward to read 'Truth in Advertising' by John Kenney. It seems effing awesome.

    Jan 26, 2013
  • Sarah30's picture
    Sarah30 (not verified)

    This seems like a very interesting book! I have to write my expository essay about lies in advertisement and now it changes our society.

    Mar 14, 2013
  • Hygge's picture

    This looks like an amazing book, which I will highly recommend to all my friends!
    Unless I am being sarcastic. Please God no, no more sarcasm. Okay, so I won't read the book, because too many others did the exact same thing. Now look what you've done, you've ruined my positive feedback. Happy now?

    Mar 17, 2015
  • Dabitch's picture

    You know I love your drive-by snark.

    Mar 18, 2015
  • Hygge's picture

    Are you being sarcastic?

    Mar 20, 2015
  • Dabitch's picture

    One can never tell.

    Mar 20, 2015
  • Maria's picture
    Maria (not verified)

    Wow, great information and resources! Yea, I have been in marketing for 20 years and still learning how to write well. It is really amazing that, clean and concise content development is such an integral part of website design and development, direct and email marketing and just basic business “story telling.”

    Jul 01, 2015