A horse is born. And it then becomes a foal. And then it learns and grows and one day becomes the Budweiser Clydesdale, all thanks to the help of a human caretaker in Missouri. The spot was shot initially at the Clydesdale breeding facility. And we watch as the little foal grows up to fulfill its duty of being a majestic representation of beer.

It's very poignant storytelling, with a beautiful Fleetwood Mac soundtrack. And absolutely no reason for a #clydesdales hashtag. But you know, one must sell 'engagement,' and 'participation' to the client, otherwise it's not worth it, right? Sorry, but not every story needs a continuation. This is a beautiful story. It's kind of enough. And to somehow shoehorn a hashtag into it to encourage people to share comes across as being cheap. This is a great example of why we need to stop forcing social media into a concept and instead just let it grow organically.

Client: Budweiser
Agency: Anomaly
Director: Jake Scott

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Comments (4)

  • Dabitch's picture
    Dabitch

    ps KLEENEX WARNING (yes I'm a sap)

    Feb 02, 2013
  • jennifer justine's picture
    jennifer justine (not verified)

    My daughter, 15, cannot stop crying and watching this. It really strikes a chord...

    Feb 04, 2013

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.