BBR Saatchi&Saatchi & Startupseeds have jointly created this Chrome extension which erases the bad words before they hit the message boards. The idea is that cyber-bullying has to stop, and by installing the chrome extension the bully can't bully, unless they use firefox. The extension detects offensive words like "ugly" and "kill yourself" and replaces them with positive ones instead. While I do like the geeky execution/idea I wonder if it'll have any impact at all on cyber-bullying.

BBR Saatchi&Saatchi

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Comments (1)

  • kidsleepy's picture
    kidsleepy

    I wish they would have gotten the spelling right. it should be It starts online and ends in real life."

    Feb 18, 2013

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.