CP+B just dug up some old footage and discovered that the story didn't end after the "pardon me, do you have any Grey Poupon?" Nope. Obviously we can't let that man simply drive off with the precious yellow Grey Poupon.

Now, this is just a thirty second teaser, the film will be available on http://greypouponchase.com/ in 4 days - because the Oscars are boring and you will want to force-interrupt that by seeking out an actual commercial. Or so goes the logic?

The extended version of the video will be available on GreyPoupon.com and will feature clickable “Haute Spots” where viewers can click hidden spots within the video to reveal and win props featured in the TV spot, including items such as fine caviar, champagne flutes and tokens made from the luxury cars. Exclusive “Society of Good Taste” Facebook members will be able to have an exclusive screening to the new spot prior to its premiere. One of the world's most discerning Facebook pages, the “Society of Good Taste” made Grey Poupon the first brand to remove fans and deny access to potential fans based on the “good taste” they display in their profile.

oh, and btw... Is that John Cleese?

Ad agency: CP+B

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • kidsleepy's picture

    Ah, such an update to a timeless classic. When women were women and men were men and everyone was a Young Upwardly Mobile Professional (I.E. yuppies.) For those kids who weren't around then, the original ad came out before we knew about such things as Occupy Wall Street and the 1%. Reminds me of this poster.

    Feb 20, 2013
  • kidsleepy's picture

    Either that or the boulder dudes dusted off their old copy of Wayne's World:

    Feb 20, 2013

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Grey Poupon - The Lost Footage Trailer - (2013) :30 (USA) | Adland ®


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