In its new “Treadmill” spot, Campbell Mithun runs a lawnmower on a grass-covered treadmill to demonstrate Toro’s Personal Pace® technology for walk power mowers. A stagecraft neighborhood scene spins in the background as the hero hurries to beat the weather, slows for a whistling bird, and hustles away from a barking dog -- all while adjusting the pace of his Toro® mower accordingly on the grassy treadmill deck. “Whatever speed you want to go,” declares the voiceover, “one mower will match your pace.”

Agency Credits Chief creative officer: Heath Rudduck Executive creative director: Reid Holmes Copywriter: Paul Brink Art director: Chelsea Klevesahl EVP/director of integrated production: Kathy DiToro Executive integrated producer: Bill Smallacombe Production Credits Production studio: Moo Studios Executive producer: David Lyons Director: Andy Huang Line producer / production manager: Rich Payne Music: Emoto Music (Los Angeles)

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Comments (1)

  • adrianroronoa's picture
    adrianroronoa (not verified)

    how many chances of engine damage will occur when used 3 times a week.
    and how long it's going to happen,
    how to claim warranty??

    Feb 25, 2013