In which Gatorade congratulates itself for being a product that does what it its supposed to do.

I wonder which came first, the concept for the spot, or the song?

Agency: TBWA\Chiat\Day Client: Gatorade Chief Creative Officer: John Norman Global Group Creative Director: Brent Anderson Global Creative Director: Jayanta Jenkins Associate Creative Director: Renato Fernandez Associate Creative Director: Guto Araki Associate Creative Director: Gustavo Sarkis Executive Producer: Sarah Patterson Producer: Katie Lambrecht Music Supervisor: Michael Gross Assistant Producer: Garrison Askew Executive Project Manager: Karen Thomas Managing Director: Nick Drake Group Account Director: Blake Crosbie Global Account Director: Caroline Britt Management Supervisor: Magdalena Huber Global Management Supervisor: Chris Crockett Account Supervisor: Kyle Webster Global Account Supervisor: Catherine Fishback Account Executive: Robyn Baker Sports Marketing: Lexi Vonderlieth Sports Marketing: Brynn Cameron Group Planning Director: Scott MacMaster Planning Director: Martin Ramos Planner: Rebecca Harris Junior Planner: Katie Acosta Junior Planner: Matt Bataclan Director of Business Affairs: Linda Daubson Senior Business Affairs Manager: KK Davis Talent Payment Manager: Vanessa Aniles Traffic Manager: Jerry Neill Production Company: MJZ Director: Matthijs Van Heijningen President: David Zander Executive Producer: Scott Howard Head of Production: Janet Nowosad Producer: Betsy Oliver Editorial: Union Editorial Executive Producer: Megan Dahlman / Michael Raimondi Senior Producer: Lynn Luckoff Editor: Jono Griffith Assistant Editor: Lola Popovac / Josh Kirchmer Visual Effects: The Mill FVX Deputy Head of Production: Enca Kaul VFX Producer: Will Lemmon VFX Production Coordinator: Ben Sposato VFX Lead Artist: Bill Higgins Colorist: Adam Scott Stock Research: Susan Nickerson Executive Producer: Susan Nickerson Producer: Chris Lutz Sound Design: Barking Owl Sound Mix: Eleven Sound Mixer: Jeff Payne Producer: Caroline O’Sullivan Music Licensing House: MEGA (Marketing Entertainment Group of America) Chairman and CEO: Danny Socolof Director: Madeline Adami “Lightning Bolt” Music & Lyrics Artist & Songwriter: Jake Bugg

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (2)

  • Dabitch's picture

    Is everyone on this a creative director, ACD or ECD? Seriously, an all brass spot, how weird is that? What do the regular copywriters and Art Directors at Chiat do, build decks all day?

    Mar 11, 2013
  • MrMacDude's picture
    MrMacDude (not verified)

    You have no idea how right you are.

    Mar 17, 2013