Gatorade "Lightning Bolt." (2013) 1:00 (U.S.A.)


Gatorade "Lightning Bolt." (2013) 1:00 (U.S.A.)

In which Gatorade congratulates itself for being a product that does what it its supposed to do.

I wonder which came first, the concept for the spot, or the song?



Is everyone on this a creative director, ACD or ECD? Seriously, an all brass spot, how weird is that? What do the regular copywriters and Art Directors at Chiat do, build decks all day?

You have no idea how right you are.

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