Official AdLand Advertising Tutorial: Manifesto ads

Greetings students, welcome to the the ongoing Official AdLand Advertising Tutorial. Today we will teach you about the swiss army knife that can stab the talking head testimonial ad in the back, the Manifesto ad. You can use the Manifesto ad for anything. No, we mean anything. Add a stencil grunge font and it's for sneakers. Add poetry-slam reading and it's for skinny jeans. Add neon-haired celebrities and it's for hipster sports gear. Add Denzel Washington and it's A Very Serious PSA™. Add backs of heads and it's for an airline. Add instagram filters and it's for a sports drink with history. Add too much stock photo, and it's for a search engine. Add a spanish tagline and it's for a Mexican beer. Add a chair and it's the manifesto ad to kill all manifesto ads. Please, study our Manifesto ads and learn to not do them because we are so sick of seeing manifesto ads. It has to stop. If you haven't had your tongue cut out, or stuck in a client's orifice, please tell your client to stop demanding these ads too.

Missed a tutorial? No biggie. Check them out here:
The Official AdLand Advertising Tutorial Series - Part One: Radio
The Official AdLand Advertising Tutorial Series - Part Two: Viral Advertising
The Official AdLand Advertising Tutorial Series - Part Three: Art Direction
The Official AdLand Advertising Tutorial Series - Part Four: Holiday Ads
The Official AdLand Advertising Tutorial: Part Five - Account Executives
The Official AdLand Advertising Tutorial: Part Six - Creating TV commercials
The Official AdLand Advertising Tutorial: Part Seven - Case Studies

Comments (9)

  • fairuse's picture
    fairuse

    Massive aneurysm in all people before I muted the sound.

    Jun 17, 2013
  • Shika's picture
    Shika

    This made me cringe. Some of those could actually run.

    Mar 24, 2013
  • kidsleepy's picture
    kidsleepy

    That's the delicate dance of satire. We had fun picking out the music, too.

    Mar 24, 2013
  • anonymous's picture
    anonymous

    You picked the best ones. The middle american clothing store kills me every time. So spot on it hurted me.

    Mar 24, 2013
  • Dabitch's picture
    Dabitch

    So this is how you do it guys, cheat sheet

    Mar 26, 2013
  • fairuse's picture
    fairuse

    Thanks I needed this. I tweeted The June 2013 WWDC Apple ads because I am not sure if they are this "monster". Oh em Gee, my brain is in shock. I can't even recall the VO. I need a drink.

    Jun 17, 2013

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.