Great news from Mother New York who just won another prestigious client. I'll just quote the entire release;
"April 1, 2013- After nearly 237 years with their current agency, The Illuminati has named Mother New York its new agency of record. Creative duties for the account shifted after a pitch that included five undisclosed agencies.
To date, The Illuminati brand has followed a subtle advertising strategy that has included teasers on US currency, branded partnerships with world leaders and other non-traditional campaigns.
While some close followers have recognized the work, awareness has remained low according to The Illuminati, with less than 2% of the population acknowledging the organizationʼs efforts, despite the nearly $200 billion the group spends in annual media.
A spokesperson for The Illuminati, speaking under anonymity, stated that while they generally appreciated the depth and complexity of the previous agencyʼs multi-platform work, they were looking to increase broad awareness and counter some negative perceptions. “We control the world, but nobody seems to know it. Our communications need to work a lot harder. Mother can lead us in our global efforts.”
Recently, a 30-part integrated teaser campaign failed to resonate with core consumers in the US market. An anonymous board member of The Illuminati pointed blame to the creative which depicted a small eye on top of an apple, but many have also pointed to a fragmented media buy, citing the lack of reach of a pedestal in the inside of a church in Boston.
When asked why they chose Mother, sources within The Illuminati said, “We were impressed that they were the only agency that didnʼt rely on a high-profile assassination as part of their concept.”
Following discussions, many expect that The Illuminati will start buying more traditional media and launching with their new tagline “Itʼs ours. All ours.”
Mother declined comment, saying this account doesnʼt exist. Media buying will still be handled by the Federal Reserve."