To celebrate The Canadian Film Fest, JWT Canada aired these spots in Toronto, Canada, riffing off the fact that perhaps Canadian films are too Canadian.
Sigh. It seems as if it was only yesterday I made a post about how the "Canadians talking about how Canadian they are" execution has become pretty much cliché.
Oh wait. It was yesterday.
At least this campaign tried to find some unique idiosyncrasies. I.E. No Beaver/Moose/Mountie/Beer jokes.