Facebook home means that your home screen is always showing you the latest of your friends inane facebook posts, and that you can FB from any app on your phone, receive chats while looking at a map and so on. What this means is, it's like having a random drag queen cabaret appear on an airplane. Your beach-lounging pals are taking up the overhead compartment. Your nephew is covered with chocolate cake in the aisle and there's cats everywhere. No, not like in "Great, now there's going to be cats everywhere"., just as in the old THIS bring X to LIFE execution.

I'm not saying it's predictable, I really like the music chosen for example, just that's it's not totally rad either.

Agency: Wieden + Kennedy, Portland, Ore. Creative Directors: Stuart Harkness / Chris Groom / Dan Hon Copywriter: Dan Kroeger Art Director: Johan Arlig Producer: Endy Hedman Account Team: John Rowe / Leah Bone / Anya Esmaili Executive Creative Directors: Mark Fitzloff / Susan Hoffman / Joe Staples Head of Production: Ben Grylewicz PRODUCTION Production Company: MJZ Director: Fredrik Bond Executive Producer: Kate Leahy Line Producer: Line Postmyr Director of Photography: Roman Vas'yanov EDITORIAL Editorial Company: Joint Editor: Tommy Harden Post Producer: Yamaris Leon Post Executive Producer: Patty Brebner VFX VFX Company: The Mill Shoot Supervisor/Project Leads: Chris Knight (2D), Dave Lawson (3D) Producer: Christina Thompson Executive Producer: Sue Troyan 3D Artists Lead: David Lawson Matte Painting: Tom Price Modelling: Milton Ramirez / Blake Sullivan / Timothy Hanson Texturers: Edwin Fong Tracking: Martin Rivera Rigging and Animation: Jacob Bergman Animation: Blake Guest 2D Artists: Nick Tayler, Narbeh Mardirossian, Peter Cvijanovic, Trent Shumway Titles/Graphics: W+ K Motion / Albert Yih MUSIC + SOUND DESIGN Music+Sound Company: Walker Composer: Jumbo Sound Designer: Barking Owl / Michael Anastasi Producer: Sara Matarazzo MIX Mix Company: Eleven Mixer: Jeff Payne Producer: Caroline O'Sullivan

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (6)

  • Dabitch's picture

    Oh ahahhaha! Yeah, comments like "We are all dumber now for having watched that commercial." and "so Facebook Mobile is the Pied Piper into leading the sheep into believing it's doing 3 wonderful things for you.. when in reality it's doing 100 privacy theft terrifying things behind your back" aren't good.

    Are people getting sick of the invasive social media yet, or just rattling their sabers without plans of actually shutting down that account?

    "Just saw this spot during NCAA Final Four. I'm in the ad business and have no idea what the hell the message is here. What does this product do? Why should I care? Ironic hipsters producing worthless crap at its finest."

    Meh, I just think it's unorginal, but points to the person who finds the angriest facebook comment about this. :)

    Apr 07, 2013
  • fairuse's picture

    You know what I think? Grrr. Cats on a plane! cover the keyboards!

    {Back on topic} Any person that does that to their mobile should be deprogrammed of cult code. What a total waste of computing power. To clarify -- their brain. The mobile will recover.

    I have listened to some of the chatter about "FB Home" but didn't realize how fu¢ked it is till now. One interesting quote, paraphrased, "(..) the way some are carrying on about 'Facebook Home' you would swear they killed their mother (..)".

    I am glad my FB is just a placeholder with worthless data.

    Apr 07, 2013
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I don't like the ad but I love the song. Any idea what its called or who its by?

    Apr 07, 2013
  • Dabitch's picture

    Looks like it's tailor made:

    Music+Sound Company: Walker
    Composer: Jumbo
    Sound Designer: Barking Owl / Michael Anastasi
    Producer: Sara Matarazzo

    Apr 08, 2013
  • AnonymousAwesomenessity's picture
    AnonymousAwesom... (not verified)

    The song does have a sweet beat. Too bad it's tailor made for such a strange commercial. Who is the white drag queen? Is that Shangela too? All the drag queen credits I can find are only for Shangela.

    Apr 12, 2013

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