Kool-Aid - The Jug Life - (2013) :30 (USA)

The Kool-aid man is back and he puts his pants on one leg at a time just like everyone else. Except he puts them in his head.

“This is one of those fun projects we love to work on: Bring Kool-Aid Man back, better than ever,” said Saatchi & Saatchi NY Chief Creative Officer Con Williamson. “When we set out to do that, when we really dug in, we discovered that there’s a lot to love in the evolution of this iconic character. We wanted people to get to know him a bit more. Kool-Aid and Kool-Aid Man are undeniably fun and positively bold. We wanted that happiness to shine through in his personality and attitude.”

Agency: Saatchi & Saatchi
Agency Location: NYC
Chief Creative Officer: Con Williamson
Creative Director: Justin Ebert
Creative Director: Alex Lea
Art Director: Alex Lea, Craig Duffney
Copywriter: Justin Ebert, Allon Tartaka
Executive Producer: Sheldon J.Levy

Production Company: Anonymous Content
Production Company Location: LA
Director: Brian Billow, NY
Director of Photography: Eigil Byrld
Executive Producer: Eric Stern
Line Producer: Bettina Schneider