This is a direct to client spot, meaning there's no ad agency involved. It serves up the reason one needs a basketball church like Hoopdome when one lives in an urban cold city. Because we need games.

HoopDome “Bring Your Game” Director / Producer: Charles Wahl @ The Corner Store Director Of Photography: Rion Gonzales Post Production: Relish Editor: Chris Murphy Transfer: Alter Ego Colorist: Wade Odlum Audio Post Production: SNDWRX Producer: Didier Tovel Online & VFX: 567 VFX
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Vitamin Enriched's picture
    Vitamin Enriched

    As someone who schedules social life around multiple men's league teams, and as person chasing glory long left in the past, I'm certainly part of their target audience. I also think they hit the mark. Fast food and beer companies have long told me that basketball is about friends, smiles, and double cheeseburgers. As a consumer of not just the "product" they're selling, but also the lifestyle, it's nice to be treated like an adult. The acknowledgement that, while still just a game, basketball is a tool that (like all other sports) affords the participant a multitude of positives, not the least of which is escape.

    Apr 22, 2013
  • kidsleepy's picture
    kidsleepy

    What I also like about this ad, is that, while the cinematography is great, the casting is not over the top athlete. These look like average guys, and I mean that in a good way. It feels that much more aspirational and honest than say, a Gatorade spot which promises I can be like Kevin Durant. This promise is much more profound.

    Apr 22, 2013

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