Allied Irish Bank wants you to know you can bank on the move with their new mobile app.
The director does, too. But they didn't have a huge budget. So instead, the spot was entirely filmed on an iPhone 5.
Which also makes it a nice ad for the iPhone 5.
And considering how dreadfully boring Apple's work has been as of late, I'd say it's the best Apple commercial done in a while, too.
Nice job, gents.