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Oh boy, Claymore our real adland hero, he has collected all the shiny mp3's from the Bud Light radio campaigns:

"Instead of the archive's previous 21, we now have 27 Bud Light Real American Hero radio ads. But it doesn't stop there. In addition, we now have 13 Bud Light Real Men of Genius radio ads, 2 Budweiser UK Real American Hero radio ads that supposedly never aired in the US (if I remember correctly, Brits don't much care for light beer, so Anheuser Busch obliged and customized),

and the coup de grace... 3 Bud Light radio ads starring Charlton Heston that aired prior to the Real American Heroes campaign."

Below is the names for the playlist... enjoy!

Bud Light Real Men of Genius - All You Can Eat Buffet Inventor (USA) 0:60

Bud Light Real Men of Genius - Mr. Athletic Groin Protector Inventor (USA) 0:60

Bud Light Real Men of Genius - Mr. Beach Metal Detector Guy (USA) 0:60

Bud Light Real Men of Genius - Mr. Camouflage Suit Maker (USA) 0:60

Bud Light Real Men of Genius - Mr. Giant Taco Salad Inventor (USA) 0:60

Bud Light Real Men of Genius - Mr. Horse Drawn Carriage Driver (USA) 0:60

Bud Light Real Men of Genius - Mr. Male Fur Coat Wearer (USA) 0:60

Bud Light Real Men of Genius - Mr. Nudist Colony Activity Coordinator (USA) 0:60

Bud Light Real Men of Genius - Mr. Restroom Toilet Paper Refiller (USA) 0:60

Bud Light Real Men of Genius - Mr. Supermarket Free Sample Guy (USA) 0:60

Bud Light Real Men of Genius - Mr. Tiny Thong Bikini Wearer (USA) 0:60

Bud Light Real Men of Genius - Mr. Used Car Lot Auto Salesman (USA) 0:60

Bud Light Real Men of Genius - Mr. Wedding Band Guitar Player (USA) 0:60


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Bud Light - Charlton Heston - Compadre (USA) 0:60

Bud Light - Charlton Heston - Concert (USA) 0:60

Bud Light - Charlton Heston - Great Place (USA) 0:60


****
Budweiser UK Real American Heroes - Mr. Experimental Medications Tester (UK) 0:60

Budweiser UK Real American Heroes - Mr. Professional Hockey Organ Player (UK) 0:60

****
Bud Light Real American Heroes - Mr. Bass Plaque Maker (USA) 0:60

Bud Light Real American Heroes - Mr. Bowling Shoe Giver Outer (USA) 0:60

Bud Light Real American Heroes - Mr. Bumper Sticker Writer (USA) 0:60

Bud Light Real American Heroes - Mr. Chinese Food Delivery Guy (USA) 0:60

Bud Light Real American Heroes - Mr. Driving Range Ball Picker Upper (USA) 0:60

Bud Light Real American Heroes - Mr. Edible Underwear Maker (USA) 0:60

Bud Light Real American Heroes - Mr. Fake Tattoo Inventor (USA) 0:60

Bud Light Real American Heroes - Mr. Foot Long Hot Dog Inventor (USA) 0:60

Bud Light Real American Heroes - Mr. Fortune Cookie Fortune Writer (USA) 0:60

Bud Light Real American Heroes - Mr. Garden Gnome Maker (USA) 0:60

Bud Light Real American Heroes - Mr. Giant Foam Finger Maker (USA) 0:60

Bud Light Real American Heroes - Mr. Hawaiian Shirt Pattern Designer (USA) 0:60

Bud Light Real American Heroes - Mr. Inspirational Poster Writer (USA) 0:60

Bud Light Real American Heroes - Mr. Jelly Doughnut Filler (USA) 0:60

Bud Light Real American Heroes - Mr. Losing Locker Room Reporter (USA) 0:60

Bud Light Real American Heroes - Mr. Major League Infield Raker (USA) 0:60

Bud Light Real American Heroes - Mr. Male Football Cheerleader (USA) 0:60

Bud Light Real American Heroes - Mr. Outside The Stadium Peanut Seller (USA) 0:60

Bud Light Real American Heroes - Mr. Parking Attendant Flashlight Waver (USA) 0:60

Bud Light Real American Heroes - Mr. Pickled Pigs Feet Eater (USA) 0:60

Bud Light Real American Heroes - Mr. Pit Crew Water Bottle Squirter (USA) 0:60

Bud Light Real American Heroes - Mr. Pro Wrestling Wardrobe Designer (USA) 0:60

Bud Light Real American Heroes - Mr. Putt Putt Golf Course Designer (USA) 0:60

Bud Light Real American Heroes - Mr. Really Bad Toupee Wearer (USA) 0:60

Bud Light Real American Heroes - Mr. Supermarket Deli Meat Slicer (USA) 0:60

Bud Light Real American Heroes - Mr. Underwear Inspector Number Twelve (USA) 0:60

Bud Light Real American Heroes - Mr. Wrecking Ball Operator (USA) 0:60

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (10)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Those are great. Those Charlton Heston Bud Light ads are some of my favorites.

    I know there are at least two more ... if anyone finds them I'd love to hear them again!

    thanks

    Kevin

    Apr 23, 2004
  • kidsleepy's picture
    kidsleepy

    we're fixing all of them, even as we speak. we'll email you and let you know when they're up. it won't take too long. thanks for your patience.

    Apr 11, 2013
  • Dabitch's picture
    Dabitch

    Sorry, these radio ads used to be embedded with ODEO.com's flash player, and for some reason I hadn't changed to to our player.

    Apr 11, 2013
  • kevin_k's picture
    kevin_k

    Not sure if that fixing includes the files below the "super adgrunts click continue" but I don't see a "continue" link and I just subscribed.

    If it is, sorry for the repetition

    thanks

    Kevin

    Apr 29, 2013
  • Dabitch's picture
    Dabitch

    The actual files are available in direct links above all of the file names, if the player isn't working (at times it doesn't which I why I made direct links available).

    Apr 30, 2013
  • Nostromo's picture
    Nostromo (not verified)

    The radio ads featuring Charlton Heston's serious intonations were constant companions as I moved about on my fishing trips in '95. The local AM station out of Bloomsburg, PA, WHLM, had the distinction of being the only one to be able to blast their signal into the hollows where I fished that spring and summer. As an adjunct, I first heard the news of Christopher Reeve having fallen off of a horse on WHLM one sunny afternoon in late May of that same year. There was no indication as to the severity of Chris' injuries at the time; yet now we know how tragic that fall was.

    Apr 20, 2014
  • kidsleepy's picture
    kidsleepy

    I'm glad they meant that much to you. Advertising-- good advertising-- is as good as any culture. It stays with you. I know exactly where you're talking about, too, on the Susquehanna. It's funny how advertising, like any cultural movement can stay with you. it doesn't matter how big or how small. the frame of reference ingrains it so it's a permanent fixture on our psyche.

    Apr 21, 2014
  • Joe's picture
    Joe (not verified)

    I can only get the top one to play. I would really love to play the Charlton Heston ones to play. Am I missing an obvious play button?

    Dec 19, 2016

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