Budweiser, "Buddy Cup" (2013) 1:00 (Brazil)

 
 

Budweiser, "Buddy Cup" (2013) 1:00 (Brazil)

Agencia Africa and Bolha bring us The Buddy Cup. Two cups with chips in them that allow you to become insta-facebook friends with a fellow drinker.

Surprised they didn't make it work with Bang With Friends.

The tech reminds us of the 2010 Coca Cola real life like, where real world like buttons updated your facebook page from Israel.

Title: The Buddy Cup Client: AmBev Product: Budweiser Agency: Agencia Africa Copywriter: Henrique Martins Art Director: Rafa Oliveira, Pedro Chequer Creative Director: Sergio Gordilho, Rodrigo Saavedra and Vico Benevides Projects Creative Director: Evandro Soares Executive Creative Director: Sergio Gordilho Digital production/agency: Hassan Ayoub and Marcos Valeta TV Producer: Stella Gafo Account directors: Marcio Santoro, Marcello Passos, Ana Carolina Boccia, Diogo Cunha, Fernando Bernardo and Carlos Larotonda Technology company: Bolha Innovation Studio Video production company: Fuego
Commercials: 
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Comments

Honestly this feels a little creepy to me. It's not the dumb of slamming cups with people you don't really want to be FB friends with, just because the music is good and the beer is flowing, it's the *ding* of every drink registered... and soon peoples habits are showing to other people who may not approve. Like potential employers, maybe the 'rents who know you're not of age yet or whatever.

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