Budweiser, "Buddy Cup" (2013) 1:00 (Brazil)

 
 

Budweiser, "Buddy Cup" (2013) 1:00 (Brazil)

Agencia Africa and Bolha bring us The Buddy Cup. Two cups with chips in them that allow you to become insta-facebook friends with a fellow drinker.

Surprised they didn't make it work with Bang With Friends.

The tech reminds us of the 2010 Coca Cola real life like, where real world like buttons updated your facebook page from Israel.

Title: The Buddy Cup
Client: AmBev
Product: Budweiser
Agency: Agencia Africa
Copywriter: Henrique Martins
Art Director: Rafa Oliveira, Pedro Chequer
Creative Director: Sergio Gordilho, Rodrigo Saavedra and Vico Benevides
Projects Creative Director: Evandro Soares
Executive Creative Director: Sergio Gordilho
Digital production/agency: Hassan Ayoub and Marcos Valeta
TV Producer: Stella Gafo
Account directors: Marcio Santoro, Marcello Passos, Ana Carolina Boccia, Diogo Cunha, Fernando Bernardo and Carlos Larotonda
Technology company: Bolha Innovation Studio
Video production company: Fuego

Commercials: 
Country: 

Comments

Honestly this feels a little creepy to me. It's not the dumb of slamming cups with people you don't really want to be FB friends with, just because the music is good and the beer is flowing, it's the *ding* of every drink registered... and soon peoples habits are showing to other people who may not approve. Like potential employers, maybe the 'rents who know you're not of age yet or whatever.

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