Samusocial.fr show with this 'asphaltisation' that the longer you live on the street the harder it is to get off it. The creative comes from Publicis Conseil Paris who want to raise awareness of the homeless plight and direct people to help via Samusocial.fr. Photographed by Marc Paeps the images show how homeless people slowly turn into asphalt, rooting into homelessness. Creepy.

Client: Samusocial
Agency: Publicis Conseil, Paris
Olivier Altmann (Chief Creative Officer)
Véronique Sels (Creative Director)
Frédéric Royer (Head of Art)
alexandra offe (Art Director)
Véronique Sels (Copywriter)
Marc Paeps (Photographer)
Production: Elysian Fields (Gael Cheval, Charly Forin)
Art Buyer: Jean-Luc Chirio

Commercials: 
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Comments (1)

  • poolover's picture
    poolover (not verified)

    i really like these photos :) thought you should know good job

    May 09, 2013

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.