There's something about an auto-tuned Lucky singing about the kids and his cereal that really keeps it real, yo. This excellence was made for St Patty's Day, and inspired the client to take it to TV in a fifteen second cut-down that feels like a fifteen second cut-down. I mean really, with such smoove beats you coulda spent the dosh for a 60.
I'm sure the kids would love this...

Client: General Mills Project: Lucky Charms mash-up (:15) Production Company: PatMan Studios, New York Creative Directors: Pat Giles & Manny Galan Agency: Saatchi & Saatchi, New York Producer: John Catapano Art Director: Justin Roth Copy Writer: Adam Kline Animation: Calabash Animation, Chicago, IL Creative Director: Wayne Brejcha Executive Producer: Sean Henry Music: Endless Noise, New York Composer/Mix: Jeff Elmassian Producer: Mary Catherine Finney
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (1)

  • Dabitch's picture
    Dabitch

    This was all so much better when Pogo did it to UP.

    May 16, 2013

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