There's something about an auto-tuned Lucky singing about the kids and his cereal that really keeps it real, yo. This excellence was made for St Patty's Day, and inspired the client to take it to TV in a fifteen second cut-down that feels like a fifteen second cut-down. I mean really, with such smoove beats you coulda spent the dosh for a 60.
I'm sure the kids would love this...

Client: General Mills
Project: Lucky Charms mash-up (:15)
Production Company: PatMan Studios, New York
Creative Directors: Pat Giles & Manny Galan
Agency: Saatchi & Saatchi, New York
Producer: John Catapano
Art Director: Justin Roth
Copy Writer: Adam Kline
Animation: Calabash Animation, Chicago, IL
Creative Director: Wayne Brejcha
Executive Producer: Sean Henry
Music: Endless Noise, New York
Composer/Mix: Jeff Elmassian
Producer: Mary Catherine Finney


Comments (1)

  • Dabitch's picture

    This was all so much better when Pogo did it to UP.

    May 16, 2013

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.