"Liking isn' helping" yells this grunge font that seems straight from the 90s. The realistic images show a young girl stranded in a floodzone, surrounded by thumbs up, a child amputee with thumbs up and a young war victim dying, also cheered on by thumbs.

Sarcasm in PSA's. Interesting.

Awarded in Cannes! Someone liked it enough to hand it a Gold Lion. Woop!

Liking isn't helping.
Be a volunteer. Change a life.
crisisrelief.org

Advertising Agency: Publicis, Singapore
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Ajay Thrivikraman
Creative Director: Kris Ng
Copywriter: Dunstan Lee
Art Directors: Tan Zi Wei, Chua Xiu Lu
Photographer: Sebastian Siah / Shooting Gallery / Getty Images
Producer: Lynn Cheng
Account Manager: Khoo Kai Qi
Other Credits: Wishing Well

Commercials: 
Country: 

Comments (3)

  • kidsleepy's picture
    kidsleepy

    Me too. But if they were, then they wouldn't have a chance getting into Archive.

    Jun 27, 2013

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.