"Liking isn' helping" yells this grunge font that seems straight from the 90s. The realistic images show a young girl stranded in a floodzone, surrounded by thumbs up, a child amputee with thumbs up and a young war victim dying, also cheered on by thumbs.

Sarcasm in PSA's. Interesting.

Awarded in Cannes! Someone liked it enough to hand it a Gold Lion. Woop!

Liking isn't helping. Be a volunteer. Change a life. crisisrelief.org Advertising Agency: Publicis, Singapore Chief Creative Officer: Erik Vervroegen Executive Creative Director: Ajay Thrivikraman Creative Director: Kris Ng Copywriter: Dunstan Lee Art Directors: Tan Zi Wei, Chua Xiu Lu Photographer: Sebastian Siah / Shooting Gallery / Getty Images Producer: Lynn Cheng Account Manager: Khoo Kai Qi Other Credits: Wishing Well