"Liking isn' helping" yells this grunge font that seems straight from the 90s. The realistic images show a young girl stranded in a floodzone, surrounded by thumbs up, a child amputee with thumbs up and a young war victim dying, also cheered on by thumbs.
Sarcasm in PSA's. Interesting.
Awarded in Cannes! Someone liked it enough to hand it a Gold Lion. Woop!