You might not remember us, but we met in the 90s Everything is just so 90s is in this ad. Tamagotchi's. Trolls. 56K modems. Pumped up shoes. Bad bowl haircuts. The colors are spot on. You grew up. So did we. Aaah, so the kids of the 90s should try IE again, then? The ad is great. Internet Explorer? Not so much. Yep. Still

Internet Explorer.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • kidsleepy's picture

    This was quite the fun nostalgic spot. It won't make me want to use IE though. Not to be too critical but Hungry hungry Hippos came out in the 1970's. And the troll dolls were in the 60's.

    Jan 24, 2013
  • Sylvia G.'s picture
    Sylvia G. (not verified)

    Beautiful feel good stuff for us Ygens, but I agree with dabitch....sorry IE, but we do remember you and that is exactly why it has become so easy to forget you too.

    Jan 24, 2013
  • Generation waaaa's picture
    Generation waaaa (not verified)

    Wow what a boring uninspired generation we grew up in.
    I wish I went though childhood and teens in the 50's 60's 70's or 80's
    Face it the 90's and 00's suck

    Jan 25, 2013
  • Jessica T's picture
    Jessica T (not verified)

    Does anyone know anything about the music in this spot?

    Jan 26, 2013
  • 90s Movies's picture
    90s Movies (not verified)

    This is incredible. Really reminds me of a lot of things from my youth. The 90s were the best decade.

    If you're interested in learning even more about 90s movies, please check out my blog

    Jul 11, 2013