Ha! We pan through a Tae Kwan Do / Kung Fu training gym whilst the asian music tics, tocs and is pierced by sudden shouts. We assume someone is karate-chopping a plank, or similar... but wait.... Does it sound like he's yelling... water?

Cute, Leo Burnett Taiwan. Very cute. It'll place somewhere in Cannes mainly because everyone else is jealous they can't do a simple idea like this for McDonald's.

Ad agency: Leo Burnett Taiwan

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Comments (1)

  • Nick G's picture
    Nick G (not verified)

    can't wait to see THIS one!

    Jul 19, 2013

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.