LeBron James spends a day fist-bumping people.

AGENCY: 72andSunny

CEO/ECD: John Boiler
Executive Creative Directors: Jason Norcross/Frank Hahn

Lead Writer: Patrick Maravilla

Lead Designer: Brandt Lewis
Director of Film Production: Sam Baerwald

Senior Film Producer: Nicole Haase

Business Affairs: Christine Claussen / Saeyoung Kim / Michael Moronez/Christina Rust
Group Brand Director: James Townsend
Brand Manager: Andy Silva

Brand Coordinator: Nadia Economides

PRODUCTION: Anonymous Content

Director: Mark Romanek
Executive Producer: Eric Stern

Producer: Aris McGary

EDITORIAL: Arcade Edit

Editors: Paul Martinez
Managing Partner: Damian Stevens

Executive Producer: Nicole Visram

Producer: Amburr Farls


Executive Producer: Michael Pardee

Creative Director: Rob Trent

Lead Flame: Miles Essmiller

Flame: Brad Scott, Stefan Smith, Chris Moore, Trent Shumway, Michael Vaglienty, David Parker, Justin Blaustein

Roto: Chris Cortese

Producers: Marlo Baird Kinsey, Stacy Kessler Aungst


Artists: Tom Poole


“Keep on Pushing” Curtis Mayfield


Sound Designer: Michael Anastasi

Executive Producer: Kelly Bayett

MIX: Play Studios

Executive Producer: Lauren Cascio

Mixer: John Bolen & Ryan Sturup

Assistants: Hermann Thumann


Comments (3)

  • Paul Rice's picture
    Paul Rice (not verified)

    I had a ton of laugh watching this on my Galaxy Note2.

    Jul 24, 2013
  • Andreas Gillian's picture
    Andreas Gillian (not verified)

    I would be very thankful if you continue with quality what you are serving right now with your blog...I really enjoyed it...and i really appreciate to you for this....its always pleasure to read so....Thanks for sharing!!

    Mar 19, 2014

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.