LeBron James spends a day fist-bumping people.

AGENCY: 72andSunny

CEO/ECD: John Boiler
Executive Creative Directors: Jason Norcross/Frank Hahn

Lead Writer: Patrick Maravilla

Lead Designer: Brandt Lewis
Director of Film Production: Sam Baerwald

Senior Film Producer: Nicole Haase

Business Affairs: Christine Claussen / Saeyoung Kim / Michael Moronez/Christina Rust
Group Brand Director: James Townsend
Brand Manager: Andy Silva

Brand Coordinator: Nadia Economides

PRODUCTION: Anonymous Content

Director: Mark Romanek
Executive Producer: Eric Stern

Producer: Aris McGary

EDITORIAL: Arcade Edit

Editors: Paul Martinez
Managing Partner: Damian Stevens

Executive Producer: Nicole Visram

Producer: Amburr Farls


Executive Producer: Michael Pardee

Creative Director: Rob Trent

Lead Flame: Miles Essmiller

Flame: Brad Scott, Stefan Smith, Chris Moore, Trent Shumway, Michael Vaglienty, David Parker, Justin Blaustein

Roto: Chris Cortese

Producers: Marlo Baird Kinsey, Stacy Kessler Aungst


Artists: Tom Poole


“Keep on Pushing” Curtis Mayfield


Sound Designer: Michael Anastasi

Executive Producer: Kelly Bayett

MIX: Play Studios

Executive Producer: Lauren Cascio

Mixer: John Bolen & Ryan Sturup

Assistants: Hermann Thumann


Comments (3)

  • Paul Rice's picture
    Paul Rice (not verified)

    I had a ton of laugh watching this on my Galaxy Note2.

    Jul 24, 2013
  • Andreas Gillian's picture
    Andreas Gillian (not verified)

    I would be very thankful if you continue with quality what you are serving right now with your blog...I really enjoyed it...and i really appreciate to you for this....its always pleasure to read so....Thanks for sharing!!

    Mar 19, 2014

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.