If I could buy a car based on advertising alone, I would have driven a VW Cabrio back in -01, a Volkswagen Karmann Ghia in the 60s and a smart car now. Not just for their clever use of twitter for their branding, with the animated ASCII art and smart comebacks. They have also just made the wee tiny two-seater thingie a cool feature with this clip, instead of a potential negative.

Weapon7 brings to life the unique experience offered by the smart fortwo and celebrate the fact it only has two seats. Which makes it a lot of fun for two people.
So, we set out to film something that had never been attempted before. We asked world class skaters Kilian Martin and Alfredo Urbon if it was possible for two people to perform tricks on the same board simultaneously. And captured the astonishing result. From this, we've created a 90 second cinema commercial and YouTube video, plus a Behind the scenes online documentary.

Agency: Weapon7 / AMV BDDO Producer: Adam Walker Creative Director: Jeremy Garner (Executive) Creatives: Anthony McGinty, Jason Cascarina Account Management: Richard Moloney, Adam Morrison

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)


    Sep 27, 2012
  • SPAM LINK REMOVED's picture
    SPAM LINK REMOVED (not verified)

    Hey there, I always like to same with you because skateboarding saves our time, gives our expression and easy to pass distance street like as going to school or university, nice meet to friends all are friendly possible by ridding of skateboard though I highly appreciate of the sport. Thanks a lot for amusing sharing with us!

    Jul 24, 2013

Leave a comment