WORST. BUTTON. EVER. That's really all I have to say. Except, perhaps, Lay's called, and they want their "Betcha can't eat just one" strategy back.

Client: Mondelēz Canada
Brand: Christie Potato Thins
Advertising Agency: UNION
Executive Creative Director, Partner: Lance Martin
Senior Art Director: Glen D’Souza
Senior Writer: Mike Takasaki
Producer: Alina Prussky
Group Account Director: Cheryl McKenzie
Account Director: Megan Van Vugt
Account Manager: Raluca Gheorghe
Planners: Andrew Carty, Heather Black
Director: Zach Math
Production Company: Sons and Daughters
Director Of Photography: Chris Mably
Editing Company: School Editing
Editor: Aaron Dark
Sound Design/Music: TA2 Sound & Music, Steve Gadsden
Post Production: Fort York VFX, Mike Bishop
Transfer: Alter Ego, Wade Odium

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Comments (22)

  • L. Bridge's picture
    L. Bridge (not verified)

    This is pretty much the stupidest ad campaign ever. It makes me ashamed to be Canadian. We're not all this moronic! Really!

    Jul 18, 2013
  • kidsleepy's picture

    I know. I lived in Montreal for two years. Although Anglo Canadians are known for their propensity to apologize. :) I keed! I love you, eh?

    Jul 19, 2013
  • DarleneAnonymousCoward's picture
    DarleneAnonymou... (not verified)

    I think this is disgusting. I do not feel it is appropriate foe any age group viewing especially the age group it is attended for!!!
    Removing a bra!!!

    Aug 08, 2013
  • UserNameWhatever's picture
    UserNameWhatever (not verified)

    I find that this commercial is absolutely offensive - NOT FUNNY AT ALL. There are people with disabilities, some who use their feet to be able to function, and make beautiful art. Making fun of disabilities is disgusting, offensive, and I think this should be assessed by the Human Rights Commission. I need to change the channel when this commercial comes on the TV. It is just WRONG.

    This commercial should be off the air immediately.

    Aug 14, 2013
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Hot chick though.

    Aug 15, 2013
  • missadvert's picture
    missadvert (not verified)

    Is it just me or does this ad feel kinda dated?

    Aug 15, 2013
  • Dabitch's picture

    Kidsleepy mentioned the "Betcha can't eat just one" Lays strategy which probably began in the 80s so yes, I think quite a few people feel it's dated, from straty up.

    Aug 16, 2013
  • Gaye Jimenez's picture
    Gaye Jimenez (not verified)

    I couldn't agree more - this is by far the most disgusting commercial ever. Can't endorse a product like this so won't be buying it. The only one I found more offensive and insulting to my intelligence was last year's Shreddies commercial "squares vs. diamonds". Really? How stupid do you think we are? Let's show you how stupid! What if we were "stupid" enough to stop buying your products? How dumb do we look now????

    Aug 19, 2013
  • kidsleepy's picture

    Um, I don't think diamond shreddies was an insult to intelligence, so much as...humor.

    Aug 19, 2013
  • Lind Black's picture
    Lind Black (not verified)

    Sexist, denigrating, and offensive. Creator needs swift kick you know where. Pig!

    Aug 24, 2013
  • Daisydave's picture
    Daisydave (not verified)

    Won'tbe buying Christie products. Sexist, tasteless ads.

    Sep 09, 2013
  • Dabitch's picture

    I'm sorry, but in what way is this sexist? Ladies like the DJ? Ladies like the DJ is sexist now? I did not get this memo. I knew that "Ladies can't be a DJ" is sexist, but ladies liking the DJ is just, bad taste in men, usually.

    Sep 09, 2013
  • chixchick's picture
    chixchick (not verified)

    This commercial is so distasteful and I cannot understand viewers who say it is so funny. It is a good example of where the moral compass of society is moving towards.

    This is seen by all ages and what message is being given, especially to our young people?

    Delete the commercial and know that many people will never buy this product! Canadian indeed!!!!!

    Sep 09, 2013
  • kidsleepy's picture

    I completely agree. The message they are giving is that it is okay for people in advertising to make hack commercials. This must be stopped.

    Sep 09, 2013
  • Dabitch's picture

    HEAR HEAR! STOP MAKING CRAP ADS. Also, stop telling me to delete my posts about commercials, fool. You ain't the boss of me.

    Sep 09, 2013
  • Don's picture
    Don (not verified)

    What I find about the Potato Thins commercial is the degrading attitude towards people who are handicapped and have to do things with their feet and other parts of their body. Also why would you want to encourage people to use feet to handle food unless you had to do this. Disgusting ad. Thank goodness for remotes and mute buttons.

    Mar 11, 2015
  • kidsleepy's picture

    Thank goodness for commenting on ads that are two years old.

    Mar 11, 2015
  • areyoukidding's picture
    areyoukidding (not verified)

    I think it's really sad that Canadians are so uptight that they can't see the humour in this commercial. It's not sexist or making fun of the handicapped. It's funny in a teenage sort of way. It's showing that these cracker chips are so good you don't want to use your hands for anything else. I'm disappointed that it's off the air because it was really memorable.

    Mar 23, 2015
  • kidsleepy's picture

    It never ceases to amaze me the passion people have about commercials that are more than year old. I mean, even if they hadn't yanked it or whatever, typical ads don't run more than a few months anyway. But you can console yourself knowing it will live forever on Adland.

    Mar 23, 2015
  • D.A.W.'s picture
    D.A.W. (not verified)

    This ad is still airing. It has been shortened.

    Apr 28, 2015
  • Dabitch's picture

    Clearly it hasn't gathered enough complaints at the Canadian version of the ASA to get yanked off the air then. I guess people just complain here?

    Apr 28, 2015

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.