Check out this spot for Harley by VSA Partners. Harley, as you know, was once upon a time, a bike for badasses.
Now, among other things like LED headlights and updated style and comfort, it touts the fact the 2014 Harley line up has a bluetooth and touchscreen. So you can not only ignore business calls with the boss, you can make the ghost of John Lennon roll over by playing a cover of "Come Together."
Because that's what badass Harley riders do in 2013. Cant wait till Harley makes hemorrhoid cushions come standard.
Harley: It's a Hyundai on two wheels.
Also what's with the end line, "Built by all of us, for all of us." Ever hear of FUBU?
The delivery on the VO is trying so hard, I can hear the veins in the announcer's neck straining.