Paul Revere calls out that the Italians are coming and the village of Boston instantly turns into a night-club-crazy type town with short dresses, bobbed hair and.....

Oh dear.. we spent 30 seconds working our way up to a pun-line. "This is going to start a revolution". Really? Really??

See also the 60 second edit that only airs prime time.

Italian Invasion - FIAT® 500L Actors Client: Fiat USA Principal talent: Annalaina Marks - Plays Brunette in Blue Bryce Pinkham - Plays Paul Revere Christina Gottschalk - Plays Blonde Who Cuts Hair Prod: Supply & Demand Director: Paul Goldman Music : Children of the Revolution - T.Rex
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • kidsleepy's picture
    kidsleepy

    Not so long ago, Chevy's tagline American Revolution. Guess the Italians weren't aware. This is one hot mess of a spot.

    Aug 27, 2013
  • Jimmy's picture
    Jimmy (not verified)

    I will admit, I watched this commercial like 5 times and I didn't get the message or the "theme" if you will. But yeah, I think it's kind of lame. There is also another commercial for the same car, and it's even worse. will send you the youtube link once I have it.

    May 03, 2014

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