Heckler and Koch catalog, do you see what I see?

Look, Heckler and Koch I know you make some of the blastingest kablooiest (yes, those are the scientific terms) bang-bangs (that too) in the world, but the people in charge of creating your catalog need to step it up a notch. The 2007 gaffe here is making me blush. Man, I'd kill - eh - work really hard to get you as a client, and if I did have your business I wouldn't put the bullets in backwards.

I have seen your grey room, and have the book, now I just want to visit it pretty pretty please? I promise I'll start pronouncing "Koch" as "Coke" instead of the way I say it. Don't hurt me.

Comments (3)

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.