The evolution of Evony ads - or "more boobies makes more clicks!"

Bah, I knew it, I forgot to add this fine collection of Evony ads to my sexist ads rant. Coding horror has archived the campaign as it evolved or rather devolved, from showing some knight and asking you to play to showing plain old boobage and asking you to play.

Not only do Evony ads use the shotgun approach to targeting, this campaign has been hard to avoid as it pops up on anything from news sites to knitting sites, and it's impossible to remove from ones adsense. I've tried blocking them from appearing here on the grounds of good taste, but their landing URL changes more often than I get a cup of coffee. So the campaign was already annoying me when it only had a knight in it, then the princesses were trotted out, one with deeper cleavage than the other, then finally they cut out the whole illustration theme all together and went close-cropped on a set of lace clad boobies. It's almost as if the marketing department got sarcastic. Click you guys! C'mon! I'm not sure what annoys me the most about this campaign, the ugly, the boobs, or the fact that google adsense makes it nearly impossible to control what ads your sites serves despite their insistence of the opposite.

Someone in the Metafilter thread "Halp your queens boobs mylord" had to pull out the "it's working because we're talking about it" card. Talking about Evony is not the objective, the objective is to get signups and people who play the game.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (7)

  • smizzly_bob's picture

    That third one's got to be fake... I hope.

    Jul 14, 2009
  • Dabitch's picture

    One would think so, but then Coding Horror show a screendump of it in action on a website. After seeing the princesses get more cleavagy for each new banner, I wouldn't be at all surprised.

    Jul 14, 2009
  • Dabitch's picture

    No WAY! Man it really is like the marketing dept just gave up.

    Aug 03, 2009
  • Dabitch's picture

    Yep, there's more. I don't even know why they keep trying. It must be working then.

    Sep 08, 2009
  • Zilarine's picture
    Zilarine (not verified)

    I could not agree more. Ugh, everywhere I go I see these ads. And what's ridiculous is that on Gaiaonline there's ads such as "For Male Players Only" Written on them, but when I get on Facebook I see ads for them as well with captions like "Girls - Finally a game for us!" Whaaat the fuck kind of direction are they even trying to go in?

    Sep 14, 2013