In this campaign from Porsche China, called "Away" and created by Fred & Farid Shanghai the visual barely even shows the car, because it's too quick to drive away. This campaign was awarded at Grand Prix Stratégies Amaury Medias Du Luxe 2013.

Brand: PORSCHE (CHINA) MOTORS LTD Campaign: "AWAY" Advertising Agency: FRED & FARID SHANGHAI Executive Creative Director: FRED & FARID Creative Director: GREGOIRE CHALOPIN Copywriter: GREGOIRE CHALOPIN Art Director: PIERRICK JEGOU Brand Supervisors: CARSTEN BALMES, ESTELLA YANG Agency Supervisors: VIVIAN WANG, KYLIE WANG Retoucher: HONGXIA WANG
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.