Saatchi & Saatchi Switzerland encourage you to treat your feet.

Client : Novartis Consumer Health AG
Product : Lamisil gel
Agency: Saatchi & Saatchi Switzerland
Executive Creative Director : John Pallant, Roger Kennedy , Olivier Girard
Creative Director : Jean-François Fournon
Copywriter : Fraser Grant/ Gabriel Mauron
Art Director : Gabriel Mauron/ Fraser Grant
Photographer : Anoush Abrar & Aimée Hoving / Davolo Steiner
Art Buyer : Tania Retchisky
Account supervisor : Flavia Engelmann, Carolyn Dateo


Comments (4)

  • Allan1's picture

    Either she's REALLY flexible, or she likes other women's feet! :-)

    Sep 23, 2008
  • mpared's picture

    she is flexible I saw her in a circus doing her act!! How bizarre are these ads??? Lamisil treats your feet like your hands???nice .??..i think not!

    Sep 23, 2008
  • Dabitch's picture

    Placed in womens mags where all the other ads tend to look like this (but with hands) I think they'd stand out.

    Sep 24, 2008
  • Marius J's picture
    Marius J (not verified)

    LOL at Allan1's comment.. yeah she's either extremely flexible or she has no problem with feet in her face. Seriously though, the bracelet is beautiful and it's a good looking ad. I don't want to hate on their product because I like the Lamisil brand, but it looks like someone has a foot fetish haha.

    Sep 27, 2013

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.