This must be the rain and the sun and colors. This must be a European spot for a Honda Scooter, directed by Luigi Pane.

Client: HONDA Europe

agency: McCannWorldgroup
creative director: Alessandro Sciortino
senior art director: Andrea Vercellino
senior copywriter: Paolo Chiabrando
art director: Riccardo Daverio
copywriter: Jan Mattassi
production company: abstr^ct:groove
director: Luigi Pane
executive producer: Giada Risso
producer: Mauro Mastronicola
cinematographer: Dario Ghezzi
photographer: Diego Indraccolo
set designer: Federica Bologna
stylist: Roberto Lo Noce
steady operator: Luca Dell'Oro
1st AD: Alice Gatti
production assistant: Alessandro Salerno
colorist: Diego La Rosa
motion design: Luca Siano
music: Aimèe Portioli, Luca Sammartin (TapTempo Studio)
sound design: Gigasound

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Comments (3)

  • Devil's picture
    Devil (not verified)

    Simply beautiful, sensual and visually powerful. It's really hard to see a scooter campaign like this.

    Oct 05, 2013

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.