42% of advertising professionals feel that an agency conducting qualitative and quantitative research for an award show video is a sign that people don't have enough to do at the agency.

50% of Advertising Professionals think strategy has taken over the creative department.

75% of Advertising Professionals prefer punchlines at the end of their award show videos.

Knowing that the average attention span of a North American is 7 seconds, and at most they're attention is held for 30 seconds, 65% of Advertising Professionals believe 1:30 for a video is at best, 30 seconds too long.

75% of Advertising Professionals don't like generalizations about people who work in advertising.

What do you think?

Agency: Lowe Roche Co-Creative Director: Jane Murray Co-Creative Director: Mark Mason Copy Writer: Jeremy Richard Junior Copy Writer: Jason Soy Art Director: Matthew Camara Agency Producer: Shannon Farrell Strategic Planner: Jonathan Daly Post Production: Married to Giants Editor: Monica Remba Editor’s Assistant: Alain Elliott Online & Motion Graphics Artist: Trevor Corrigan Online Assistant: Sheenah Jennings Executive Producer: Denise Shearer Audio House: Keen Music Music Producer: Matt Redman Music Producer: Thomas Neuspiel Audio Mixer: Andrew McCready VO: Aaron Abrams

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (2)

  • AnonymousCowardwhodoesntwanttoburnanybridges's picture
    AnonymousCoward... (not verified)

    100% fail.

    Nov 07, 2013