Pet Trust is the first charitable fund dedicated to cancer cure and prevention in dogs and cats. This spot shows dogs coming together Live Aid style to sing for charity. Very cute, very silly and heartwarming without being sappy. (Be sure to stay for the cat cameo at the end.)

Purina, who generously helped produce the spot, will also match all of your donations to Pet Trust up to $125,000. The site has dogs standing by the telephones, ready to take your call. Really nice stuff.

Pet Trust could have easily gone down the heartbreaking road like the old Pedigree spots used to. I'm glad they didn't.

Client: Nestle Purina / Pet Trust Vice President, Product and Strategy Communications: Mary Siemiesz Managing Director, Pet Trust: Karen Scott Agency: Red Urban Creative Director: Christina Yu Art Director: Patrick Shing Writer: Matt Syberg-Olsen Integrated Producer: Terri Vegso Strategy & Development Director: Keith Barry Creative Resources Manager: Mary-Claire Barlow Production Company: Untitled Films Director: Curtis Wehrfritz Producer-: Michael Smith Executive Producer: Lexy Kavluk Production Designer: Matt Hopkins DP: Kris Belchevski Post Production: Rooster Post Editor: Christina Humphries Assistant Editors: Adam Cunliffe, Jawin Laverde Producer: Yumi Suyama Executive Producer: Melissa Kahn Transfer: Alter Ego Colourist: Eric Whipp Online: Fort York Flame Artist: Ernie Mordak Assistant Flame Artist: Jason Pereira Audio: Pirate, Toronto Director: Chris Tait

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (1)

  • Dabitch's picture
    Dabitch

    We've seen dogs singing before, but this is really well done. A pug rapper? This makes total sense!

    Nov 12, 2013

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