Kontor Records took one part bright orange Vinyl, one part cleverly designed paper mailer envelope, & added the smartphone everyone has these days to create a record player direct mailer than had an amazing number of responses. 64% of the Creative Directors who received this awesome looking vinyl listened to it and got back to Kontor Records.

I have serious direct mail envy right now. Grar! Well done.

Kontor Records.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • Alex Santiago's picture
    Alex Santiago (not verified)

    You got to be fuckin' kidding me!!!!!


    Jun 24, 2013
  • JoMzz's picture
    JoMzz (not verified)

    More than the original advertising campaign on Kontor Records! amazing, minimalist, elegant, very neat.

    Nov 28, 2013

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