Using a character fifteen-year old film to promote a luxury car that will make you rethink luxury is already a strange premise. Having that character break into opera midway through the spot isn’t luxury so much as a hot mess of WTFness.

Good casting though. My favorite part is when the man says to Morpheus during his pretentious speech: “We just want to get our car…”

I know the feeling, bub. I know the feeling.

Client: Kia Agency: David & Goliath

Comments (1)

  • Ant's picture
    Ant (not verified)


    Jan 29, 2014

Leave a comment

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.