Jung von Matt took poaching to a whole new level when they sent 15 different photographers to other agencies to show off their portfolios, and every image has a sneaky little ad within the photo saying that Jung von Matt was looking for Art Directors. It was stitched into sweaters, seen as graffiti on the background wall, or as an inscription on a bus. So very very clever we might see this in Cannes.

Ad agency: Jung von Matt

Comments (2)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)


    Mar 04, 2012
  • Dabitch's picture

    Gosh, I so love these one word comments.

    Feb 21, 2014

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.