What better way to demonstrate the multi-cleansing capabilities of Bref than with a hidden camera, startled women and giant reveal of a strange set where a singing boy band repping said product?
For those not in Europe, the Balls Dream Band are part of the Bref campaign. They were featured last year in another video.

I would have loved to see the one woman who went in there actually needing to use the restroom. They were probably like "Bref cleans well and takes me to paradise. Got it. Can you leave now so I can wee? thanks."

Client: Bref Agency: Shackelton

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (4)

  • Kat Smith's picture
    Kat Smith (not verified)

    Wow, that's terrifying.

    Mar 07, 2014
  • Dabitch's picture

    I was thinking the exact same thing. I am not to be messed with when I actually need to wee.

    Mar 07, 2014

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