Tennis makes you stronger... And to show this we have a tres weird combination of extremely skinny man and Mr Universe's left arm. Quelle Bizarre.

Agency: DDB New York
Client: United States Tennis Association (USTA)
Campaign: “Tennis Makes You”
Chief Creative Officer: Matt Eastwood
Exec. Creative Director: Joe Cianciotto
Exec. Producer: Teri Altman
Creative Director Scott Cooney
Associate Creative Director: Carlos Wigle
Copywriter: Step Schultz
Art Director: Amanda Millwee
Art Director: Patrick Jones
Copywriter: Bobby Finger
Head of Production: Ed Zazzera
Management Supervisor: Ginny Levine
Production Company/Location: Community Films/CA
Director: Jared Hess
Director of Photography: Mattias Troelstrup
Prod. Co. Executive Producer: Lizzie Schwartz/Carl Swan
Producer @ Prod. Co. Lisa Shaw
VFX : MPC (Bee spot only)
Edit House/Location: Fluid/NY
Editor: John Piccolo (JP)
Producer @ Edit House: Laura Relovsky
Music: Butter

Commercials: 
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Comments (4)

  • kidsleepy's picture
    kidsleepy

    I think he got that arm from doing something else.

    Mar 10, 2014
  • Dabitch's picture
    Dabitch

    That was my immediate thought as well.

    Mar 10, 2014

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.