This is the banned version for the Canadian Real Estate Association, reminding you that realtors know all about a home and the market, and are happy to share this knowledge with you, so you shouldn't go it alone.

* update - Telecaster , Canada's self-regulatory body actually did ban this ad. Alternative versions are airing.

We're talking about realtors, right? These are the people who would sell their grandmother if it meant you bought that "charming 1930's 500 Sq Ft bungalow with the darling walk-in bathroom." Who are they kidding? They'd be the first people to turn "owned by drug cartel head" into "lively, colorful former owners," and we know it.

Spot Title: Raid
Client: The Canadian Real Estate Association
Agency: UNION, Toronto, Canada
Executive Creative Director: Lance Martin
Associate Creative Director/Art Director: Glen D'Souza
Associate Creative Director/Copywriter: Mike Takasaki
Agency Producer: Sam Benson
Group Account Director: Cheryl Gosling
Account Director: Kimberlee McCormack
Director of Strategy: Andrew Carty

Production Company: Steam Films
Director: Benjamin Weinstein
Director of Photography: John Houtman
Executive Producer: Matt Maclennan
Editorial Company: Panic and Bob Editing
Editor: John Evans
Executive Producer: Sam McLaren

Post Production: The Vanity/Notch
Online Artist: Sean Cochrane
Colourist: Bill Ferwerda
Sound Design / Music: Keen Music
Audio Director: Thomas Neuspiel
Audio Engineer: Andrew McCready


Comments (2)

  • fairuse's picture

    Yeah. Like that new development way out in the Virginia sticks with low fee land contracts. One problem, no road. Ever get a 4x4 stuck in coastal VA muck? Fun for all. Oh, some of the contracts were like honey to the IRS. The don't-ask-don't-tell rule. Real Estate is the biggest flim-flam game ever. Just ask Clinton's buddies in Arkansas Savings & Loan.

    Mar 18, 2014
  • Sandy Wall's picture
    Sandy Wall (not verified)

    Can not agree less with the doorknob post from Fairuse's post....sounds like a Troll to me with nothing better to do. Our agent walked us through the entire process and made sure we were looked after.

    Mar 20, 2014

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.