This is the banned version for the Canadian Real Estate Association, reminding you that realtors know all about a home and the market, and are happy to share this knowledge with you, so you shouldn't go it alone.

* update - Telecaster , Canada's self-regulatory body actually did ban this ad. Alternative versions are airing.

We're talking about realtors, right? These are the people who would sell their grandmother if it meant you bought that "charming 1930's 500 Sq Ft bungalow with the darling walk-in bathroom." Who are they kidding? They'd be the first people to turn "owned by drug cartel head" into "lively, colorful former owners," and we know it.

Spot Title: Raid Client: The Canadian Real Estate Association Agency: UNION, Toronto, Canada Executive Creative Director: Lance Martin Associate Creative Director/Art Director: Glen D'Souza
Associate Creative Director/Copywriter: Mike Takasaki Agency Producer: Sam Benson Group Account Director: Cheryl Gosling Account Director: Kimberlee McCormack Director of Strategy: Andrew Carty
 Production Company: Steam Films Director: Benjamin Weinstein Director of Photography: John Houtman Executive Producer: Matt Maclennan Editorial Company: Panic and Bob Editing Editor: John Evans Executive Producer: Sam McLaren
 Post Production: The Vanity/Notch Online Artist: Sean Cochrane Colourist: Bill Ferwerda Sound Design / Music: Keen Music Audio Director: Thomas Neuspiel Audio Engineer: Andrew McCready

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (2)

  • fairuse's picture

    Yeah. Like that new development way out in the Virginia sticks with low fee land contracts. One problem, no road. Ever get a 4x4 stuck in coastal VA muck? Fun for all. Oh, some of the contracts were like honey to the IRS. The don't-ask-don't-tell rule. Real Estate is the biggest flim-flam game ever. Just ask Clinton's buddies in Arkansas Savings & Loan.

    Mar 18, 2014
  • Sandy Wall's picture
    Sandy Wall (not verified)

    Can not agree less with the doorknob post from Fairuse's post....sounds like a Troll to me with nothing better to do. Our agent walked us through the entire process and made sure we were looked after.

    Mar 20, 2014