Remember when banking was magical? I sure don't. But I enjoyed getting a vicarious thrill out of seeing the world through the little girl's eyes to make the point that with Standard Bank's new app, managing your finances can can be magical.

Client: Standard Bank Agency: TBWA\Hunt\Lascaris City & country: Johannesburg, South Africa Agency producer: Jerry Sekhwela Executive creative director: Adam Livesey / Matthew Brink Creative director: Mike Groenewald Copywriter: Nico Botha Art director: Nicola Taylor Production co: Egg Films City & country: Johannesburg, South Africa Director: Slim Director of photography: Tim Pike Production co-producer: Nicci Cox / Dagny Warmerdam Executive producer: Colin Howard / Nicci Cox Post production: Pudding / Sinister Studios / Sterling Sound City & country: Johannesburg, South Africa Editing company & city: Left Post Production, Johannesburg Editor: Saki Bergh Music & music publisher: Rich Aronson

Comments (3)

  • Dabitch's picture
    Dabitch

    That young girl does a great job, well cast.

    Mar 19, 2014

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.