LeBron James spends a day fist-bumping people.

AGENCY: 72andSunny CEO/ECD: John Boiler Executive Creative Directors: Jason Norcross/Frank Hahn Lead Writer: Patrick Maravilla Lead Designer: Brandt Lewis Director of Film Production: Sam Baerwald Senior Film Producer: Nicole Haase Business Affairs: Christine Claussen / Saeyoung Kim / Michael Moronez/Christina Rust Group Brand Director: James Townsend Brand Manager: Andy Silva Brand Coordinator: Nadia Economides PRODUCTION: Anonymous Content Director: Mark Romanek Executive Producer: Eric Stern Producer: Aris McGary EDITORIAL: Arcade Edit Editors: Paul Martinez Managing Partner: Damian Stevens Executive Producer: Nicole Visram Producer: Amburr Farls VFX/ANIMATION: The Mission Executive Producer: Michael Pardee Creative Director: Rob Trent Lead Flame: Miles Essmiller Flame: Brad Scott, Stefan Smith, Chris Moore, Trent Shumway, Michael Vaglienty, David Parker, Justin Blaustein Roto: Chris Cortese Producers: Marlo Baird Kinsey, Stacy Kessler Aungst TELECINE: CO3 NY Artists: Tom Poole MUSIC: “Keep on Pushing” Curtis Mayfield SOUND DESIGN: Barking Owl Sound Designer: Michael Anastasi Executive Producer: Kelly Bayett MIX: Play Studios Executive Producer: Lauren Cascio Mixer: John Bolen & Ryan Sturup Assistants: Hermann Thumann

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • Paul Rice's picture
    Paul Rice (not verified)

    I had a ton of laugh watching this on my Galaxy Note2.

    Jul 24, 2013
  • Andreas Gillian's picture
    Andreas Gillian (not verified)

    I would be very thankful if you continue with quality what you are serving right now with your blog...I really enjoyed it...and i really appreciate to you for this....its always pleasure to read so....Thanks for sharing!!

    Mar 19, 2014

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