This came out last month but better late than never. This was created to get the attention of the Icelandic male population. Mustache March is a cancer awareness program in Iceland similar to the Movember. In Iceland, nothing is more masculine than mustaches and male choirs. This ad combines the two. The song is an traditional male choir standard called "Hraustir menn” (Stout Hearted Men). A total of 250 men sang in this ad that was filmed in multiple locations around Iceland. Pretty cool.

I have no idea what the lyrics mean. if any Icelandic peeps are out there, help us out, huh?

Agency: Brandenburg — Iceland Director: Sævar Guðmundsson – Client: Krabbameinsfélag Íslands / Icelandic Cancer Society Production Jon Thor Þorleifsson, pródúsant. Sævar admin Shaphan, director Bergsteinn Björgúlfsson Cinematographer Willow Sigurdsson, cinematographer Styrmir Hauksson, sound engineer Halldór Gunnar Palsson, sound engineer Lily SMITH, photographer Ms Einarsdóttir, stylist Kristin Kristjánsdóttir, makeup Geir Magnusson, assistant and driver Trick Shot, post-production editing Kukl equipment nec, Pegasus, and Purkur Bergsteinn Björgúlfsson lent tools for the ad. Invaluable contribution. Choirs and Singers Jakob Frímann Magnússon Högni Egil Unnsteinn Manuel Stefánsson Jonah sig Valdemar Gissur Paul et coffee bar choir Dept. boys Mugison Male Choir Eyjafjarðar choir Svarfdæinga Fjallabræður Dept. Eagle Dept. of thrush Dept. of Computer Science Álftagerðisbræður

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (4)

  • Dabitch's picture

    I'm hearing a little of this when it picks up:

    Give me men, who may fall
    by virtue of the righteous case.
    Oh! Soon the call from the beach to the mountains
    to freedom battle báls
    Nothing hinders a healthier soul
    the keep a man judgment broke.
    Ah, the victories sannleiksmál
    and every intertwined puzzle.

    As you can tell, I haven't quite hacked icelandic, is really tricky IMHO.

    Mar 22, 2014
  • kidsleepy's picture

    very interesting. but saying Icelandic is "quite tricky" is an understatement.

    Mar 23, 2014

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