Get out your tissues for this one.
Because a lot of countries in the Middle East are unstable due to economy and/or political issues, a lot of kids leave for greener pastures, pretty much never to return. Unfortunately the grandparents can't come with, and are forced to endure a life without their grandkids. The vast majority of Middle Eastern Grandparents are not familiar with technology, let alone Facebook.
Johnson and Johnson wanted to change that. So they gave away the Grandparents Frame, a digital picture frame connected to an app that would update photos in real time.
It's heartbreaking to watch this. And yet to see the joy even a photograph of their grandkids can bring is somehow life-inspiring, too. It makes Johnson & Johnson really stand for something as a brand.